Founded by a Banyana Banyana World Cup player
Kickoff drop · free worldwide shipping

Wear the
women's game.

Merchandise for women's football — with Africa at the centre of the ball. Put it on anywhere in the world, and anyone who knows, knows: she plays, and so do you.

South Africa → World Cup → Your wardrobe
And She Plays logo — a hand holding a football with Africa at its centre
Checkout powered by Stripe Free tracked shipping worldwide Printed to order, near you Founded by a pro player
First team

The Kickoff Drop

Five pieces, one mark. You pick your size at checkout; each order is printed at the facility closest to you and shipped tracked, on us.

YouthChild wearing the black And She Plays tee

The Future Baller Tee

For the ones who'll grow up never doubting it's their game. Soft cotton, big dreams.

Kids 2–7 yrsBlack
Buy now — €19.99

Sizes at checkout

MatchdayIndigo hoodie with centre-chest And She Plays crest

Matchday Hoodie

Centre-chest crest, heavyweight fleece. Terrace-ready from August to May.

More colours joining the squad
Unisex S–2XLIndigo
Buy now — €59

Sizes at checkout

TerraceWhite drawstring kit bag with the And She Plays crest

The Kit Bag

Boots, shin pads, water bottle — everything for training, crest facing out.

One sizeWhite
Buy now — €24

Sizes at checkout

TrainingWhite crew socks with the And She Plays crest

Crest Socks

Cushioned sole, crest on the calf. Visible exactly where shin pads end.

One size fits mostWhite/Black
Buy now — €19

Sizes at checkout

TouchlineWhite laptop sleeve with the And She Plays crest

Touchline Laptop Sleeve

For the analysts, the coaches, the ones building the game off the pitch.

13″ / 15″White
Buy now — €39

Sizes at checkout

More kit
coming soon

The second drop is designed. Join the club below and you'll see it first.

Get first access

Prices include worldwide shipping. Choose your size on the secure checkout page. Size guide →

How it works

Printed when you order. Not before.

Nothing sits in a warehouse and nothing gets made that isn't worn. That's the opposite of fast fashion.

1. You order

Pick your piece and size. Checkout is handled by Stripe — the same payment company behind millions of stores.

2. We print near you

Your order goes to a production facility close to where you live — so it rarely crosses a border, and there are no surprise customs fees.

3. Tracked to your door

Most orders arrive within 4–8 business days of printing, with tracking sent to your email.

"I played a World Cup for South Africa. Then I made something so every fan of the women's game can be recognised — anywhere on earth."

The founder

And She Plays was started by Ode Fulutudilu — Banyana Banyana forward, 2019 FIFA Women's World Cup player, and one of the millions of girls who was once told football wasn't for her.

The mark says everything: a woman's hand holding up the ball, with Africa at its centre. Wear it in Amsterdam, Cape Town, Tokyo or Toronto, and other fans of the women's game will recognise you on sight.

— Ode, founder & forward

RSANational team
2019World Cup, France
NLDesigned in
1Game we serve
Before you ask

Questions from the stands

What sizes do you have, and how do they fit?

Hoodies are unisex and true to size — if you like an oversized fit, go one size up. Approximate half-chest measurements:

SizeSMLXL2XL
Half-chest (cm)4651566166

You pick your exact size on the checkout page. Kids' tees run 2–7 years by age.

How long does shipping take, and what does it cost?

Shipping is free and tracked, worldwide. Because every piece is printed to order at the facility nearest you, allow 2–5 business days for printing plus 4–8 for delivery. You'll get tracking by email.

Can I return or exchange?

If your order arrives damaged, defective, or misprinted, email us within 14 days with a photo and your order number — we’ll replace it. Wrong item from us? We’ll make it right.

Because every piece is printed to order, change-of-mind returns are limited (not a free warehouse return). Wrong size you chose yourself: contact us and we’ll see what we can do case by case, but a free return isn’t guaranteed. Check the size guide before you buy. Full detail: Shipping & returns.

Is my payment safe?

Yes — checkout is processed entirely by Stripe, one of the world's largest payment providers. We never see or store your card details.

Who's behind this?

A professional footballer, not a faceless brand. And She Plays was founded by Ode Fulutudilu, who played for South Africa at the 2019 FIFA Women's World Cup. Read the story.

Join the starting XI

Be first on the team sheet.

New drops, restocks and stories from inside the women's game — straight from Ode. No spam, only football.

Early access to the second drop goes to this list first.